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Olu Adedeji - Founder prelo.io

Olu Adedeji



20yrs in banking, but I felt something was still missing…

I left banking thinking I could saunter into the Startup world and win. Well, I was wrong. I started by failing, a truly humbling experience. On reflection, I'm glad it happened. We were not in the 90% that failed in the first year, but the 50% that failed after 3yrs. We didn’t grow quickly enough, we focused too much on the product, then the pandemic hit.

That experience has given me a deeper appreciation for why founders need to obsess about scaling quickly. As bootstrapped founders, we need to generate revenue quickly otherwise we die. From that failure, we took away several lessons, which led us to spending 6 intense weeks creating Prelo.

With Prelo, we wanted to use data science to unlock hidden growth opportunities for small businesses and early stage founders. We wanted to help them find customers and grow quickly by leveraging the experiences from our first attempt. It warms my heart every time a client of ours say "we're connecting with new customers ever week - Thanks to Prelo"

Olu Adedeji - Founder prelo.io

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